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Step Away From The Trade Booth

Here’s a little fact about me: I don’t like trade shows. From the visitor side, they make me uncomfortable. I’m always afraid to make eye contact with an exhibitor for fear that I’m going to get the...

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Trouble Brewing For Starbucks?

Starbucks is taking a rather interesting (and somewhat dangerous) approach to economic decline: they’re not automatically brewing decaf coffee after noon, though you can still get it upon request. My...

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The Art Of Volunteer Engagement

Say you’re a nonprofit executive or someone responsible for working with volunteers…do you know the value of the volunteer work being done on your organization’s behalf? Consider all that time spent,...

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Sales Are Driven By Relationships Not Ads

How do you communicate with your current customers? Do you only send them mail when you’re launching a new product or email them when there’s an upgrade to purchase? Have you taken a good hard look at...

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Appreciation: A Key To Lasting Retention

Patrick O’Keefe from iFroggy Network writes a terrific guest post today at Problogger titled Enhance and Grow Your Online Community Through Appreciation. It’s a little long for a blogpost, but here’s...

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How Not to Be a Social Media Jackal

Yesterday, Matt Singley (@mattsingley) asked a simple, but rather provocative question via Twitter: What ensued was an interesting mini-conversation about how to successfully and effectively engage...

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Great Customer Engagement Starts On The Inside

Most businesses that know they need to create a customer engagement program start with good questions: How do we establish our brand promise and get it in the forefront of our customers’ minds? How do...

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