Step Away From The Trade Booth
Here’s a little fact about me: I don’t like trade shows. From the visitor side, they make me uncomfortable. I’m always afraid to make eye contact with an exhibitor for fear that I’m going to get the...
View ArticleTrouble Brewing For Starbucks?
Starbucks is taking a rather interesting (and somewhat dangerous) approach to economic decline: they’re not automatically brewing decaf coffee after noon, though you can still get it upon request. My...
View ArticleThe Art Of Volunteer Engagement
Say you’re a nonprofit executive or someone responsible for working with volunteers…do you know the value of the volunteer work being done on your organization’s behalf? Consider all that time spent,...
View ArticleSales Are Driven By Relationships Not Ads
How do you communicate with your current customers? Do you only send them mail when you’re launching a new product or email them when there’s an upgrade to purchase? Have you taken a good hard look at...
View ArticleAppreciation: A Key To Lasting Retention
Patrick O’Keefe from iFroggy Network writes a terrific guest post today at Problogger titled Enhance and Grow Your Online Community Through Appreciation. It’s a little long for a blogpost, but here’s...
View ArticleHow Not to Be a Social Media Jackal
Yesterday, Matt Singley (@mattsingley) asked a simple, but rather provocative question via Twitter: What ensued was an interesting mini-conversation about how to successfully and effectively engage...
View ArticleGreat Customer Engagement Starts On The Inside
Most businesses that know they need to create a customer engagement program start with good questions: How do we establish our brand promise and get it in the forefront of our customers’ minds? How do...
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